Hello!!
And Welcome to

The SweetDreams Bakery!!!

how are you today?

Welcome to The SweetDreams Bakery!

I’m Samantha Willetts, the proud owner and head Cake Artist. We specialize in artisan, hand-crafted cakes and desserts made from scratch, with love, for your special moments.

As a lactose-intolerant baker (along with my daughter), I know the frustration of food allergies. That’s why we focus on delicious lactose-free cakes, cupcakes, cookies, brownies, blondies, and more! But we’re not just about specific dietary needs—we also cater to a variety of other preferences like full dairy or normal cake lol!, ensuring you can enjoy a stunning, tummy-friendly treat.

We love getting creative with new flavors and limited-time specials, so there’s always something fresh and exciting! Our passion for high-quality, eco-conscious baking shows in everything we do—from our custom cakes to our sustainable packaging. We believe in top-notch customer service and beautiful cakes that are both artistic and tasty.

Since opening in 2018, we've baked everything in our home kitchen (no pets or kids, promise!) and I’m a self-taught Cake Artist with an NVQ in food hygiene. We’re fully licensed with Dudley Council, and proud to hold a 5-star FSA rating.

I pour my heart into every cake, working late nights to make sure you have the best possible celebration. No matter your budget, I’m here to help create a stunning, delicious cake for you. Just message me, and we’ll design something special together!

We don’t copy, we innovate—so expect cakes that are as unique as you are.

With love (and ginger biscuits),
Samantha x